Hey! Look at me! I'm an advertisement!
I try not to spend too much time on Facebook. But it seems I inevitably get on a few times a day and swipe down my timeline to see what's going on in the world. Between posts about Trump and pictures of babies (sorry friends), there are several ads.
Some ads are obviously based on other pages I've been to while some seem quite random. Some are there because I swear Siri is listening to my conversations. I don't remember Googling 'coffee makers' after talking about them with my wife last night...
Are we blind to ugly ads?
In any case, we see them and they work. But why? Which ads are we clicking on? How many do we click on because we like how the ads look? How many are because they are relevant? Perhaps it's a mix of both. Do we bypass ugly ads even if they might be something we could be interested in?
Maybe there are ads we scroll by simply because they look like ads? I understand the offer in the ad needs to be good, but if your ads get passed over because they don't have that special sauce, it seems like it won't matter what you're offering.
What's your experience?
As a consumer, what Facebook ads are you more attracted to? Which ones have you been happy that you clicked on? Have you ever regretted clicking on an ad?
As a marketer, what was it about the Facebook ads you've run in the past that made your ideal customers to stop and pay attention? Do you find certain styles work better than others? Maybe it really is just about the offering?
Let us know in the comments below!