What is an explainer video?
An explainer video is a short video that helps to explain a company’s business or product. Explainer videos are generally found to be more effective than text alone. With our society’s shortening attention span, anything your business can do to keep the attention of your potential customers is valuable. Generally speaking, most consumers spend less than one minute looking at a webpage before they decide to purchase a product. Some studies even suggest that you will have less than 10 seconds to grab the attention of your viewer before they close your tab and browse somewhere else. You don’t have time to waste. An explainer video will make the most out of that small window of opportunity.
The struggle of the shortening attention span is real.
With your animated explainer video, approximately 30% of your page viewers will watch the video while 50% of those viewers will watch the video from start to finish. That’s huge! It’s good for you and your business’ bottom line because once you have your custom explainer video, you will see an increase of about 20% to your conversion rate. Even as high as 85% of your potential customers will be more likely to make the big purchase once they watch a video about it. Ditch all the extra photos and text in exchange for an explainer video and get the most bang for your buck.
Clear and concise.
The average explainer video is anywhere from 30 seconds to two minutes. That’s not a lot of time, and that’s a good thing. This forces companies to make hard decisions about what the most important information is that they need to share with their audience. It’s easy to ramble on with just text on the page, but when you’re forced to share just the important stuff, you will end up with a much more effective and powerful business proposition to share with your customers.
Better search rankings is a big deal.
History proves that static (all text and pictures) websites perform worse on Google search than more dynamic websites. If you don’t show up on Google, you can forget about gaining any organic growth, which in turn leads to fewer sales for you.
It’s important to share.
If you are able to get your visitors excited about your business or product, it’s important to make it as easy as possible for them to tell their friends. An animated explainer video is the easiest way to share tons of information with a single click. This way, all the important stuff gets shared and none of it gets lost in translation.
Let your light shine through.
It’s important to portray the right message and personality for your business. Every business is unique and has their own character. This can be hard to convey when your webpage is full of pages and pages of boring text. Stand out and don’t let your customers forget you. Make an explainer video that shows your true colors and helps you stick in the minds of all your current and potential customers.
To sum up.
If you are looking to share important information with your online visitors and increase your conversion rate significantly, you can’t go wrong with an explainer video. They will surely grab the attention of your visitors, increase the chances of your message being shared across social media, and increase your companies bottom line.